A Handy Guide to Google UTM Tracking Codes

Now a days most of the advertisers have a command on how to work with Google Analytics to find out their particular referral sources. However by tagging the URL’s with UTM Tracking codes can take this information to the next advanced level in analytics and can track the specific information of visitors to particular campaign(email campaigns, add campaigns…) to comprehend their preferences and practices.

Let’s Check into A Handy Guide to Google UTM Tracking Codes for more information.

What is Google UTM Tracking Codes?

UTM stands for Urchin Tracking Module. Urchin Tracking Module (UTM) parameters are five variations of URL parameters utilized by advertisers to follow the adequacy of online marketing campaign efforts crosswise over traffic sources and publishing media. They were presented by Google Analytics predecessor Urchin and now they are consequently supported by Google Analytics. The UTM parameters in a URL recognize the campaign that alludes traffic to a particular website, and attributes it to the browser’s website session and the sessions after that until the Campaign attribution window lapses. The parameters can now be parsed by Google analytics and used to populate the reports. For  Example URL, UTM parameters are featured, after the question mark (?):

Here is an example of UTM Tracking codes reference url:


UTM tracking codes offers an in detailed information about your traffic from different sources with accuracy. You can track traffic from numerous sources and show the outcomes in Google’s free analysis tool Google Analytics dashboard.

Google will track the following traffic with the help of cookies, but when it comes to UTM’S you can customize your reports based on your requirements. If you TAG your URLl’s with Google UTM, it will give you the full information clearly from where the traffic came from. 

What You  Can Track With Google UTM Tracking Codes?

Tagging URLs demonstrates the value of online marketing campaigns, by which you’re endeavoring to drive people to your webpage, especially on the off chance that you have objectives set up in Google Analytics, as it will provide details regarding every particular campaign conversion metrics.

With the help UTM tracking codes you can track the Email Marketing Campaigns, Social Media Campaigns, Advertisement campaigns and more.

Social Media 

With the help of UTM Tracking codes you can track the clear information about the traffic driven by particular content for particular channel.

Email Marketing

While doing Email marketing we can come across many things like placing url’s for many pages like signup page, home page, blog page and etc in single email draft. With the help of UTM’s we can get the clear information of traffic driving urls in that particular email. UTM’s make tracking easier and advanced.

Advertisement campaigns

PPC advertising campaigns can be closely monitored with the help of UTM’s. Distinguish between A/B test designs or banner ad performance, copy, sizing and graphics.

When you integrate UTM codes to your campaign urls, you can observe the following scenario of results in acquisition from the below figure..

Google UTM Tracking

And when you go to the medium/source section you’ll find the clear information of all the traffic driven management systems which was shown below in the following figure:

Google UTM Tracking codes

[Image src: https://effinamazing.com/blog/dummies-guide-utm-tracking/]

How to Build a custom Campaign URL/ Google UTM Url with Google URL Builder?

To build a campaign url Google has a free tool called Campaign URL Builder. With the help of this tool you can get the Google UTM code urls easily.

And in this Campaign URL Builder there are 6 sections are available, 

Campaign Source: utm_source

 utm_source is used to identify a search engine, other source or newsletter name.

Example: google

Campaign Medium:utm_medium

Utm_medium is used to identify a medium such as cost-per- click or email.

Example: cpc

Campaign Name: utm_campaign

utm_campaign is used to identify a specific product  strategic campaign or Product Promotion. Which is also Used for keyword analysis. 

Example: utm_campaign=spring_sale

Campaign Term: utm_term

Utm_term is used to note the keywords for particular ad. And this is mainly used for paid search.

Example: running+shoes 

Campaign Content: utm_content

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples: logolink or textlink

which you can find in the below image

Similarly you can get the full information of Google Play Url Builder and ioS Campaign Tracking url builder  form the below url:



UTM Tracking Codes: UTM links are an amazingly valuable approach to survey the performance of your online marketing tactics and improve your strategy. They contain UTM parameters like campaign source and campaign medium, which implies they can be utilized to follow the precise wellspring of traffic. This empowers you to see precisely what number of clicks for each post, advertisement, Social Media platform, campaign gets and groups. With the help of UTM links, you can assemble significant insights into how your online marketing activities are really doing. 

In the event that you have any inquiries regarding UTM codes or how to utilize them to improve your online marketing strategy, don’t hesitate to ask them in the comment section below. 

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About Siva Prasad Padhy

Siva Prasad Padhy is an experienced technology writer and consultant specializing in the field of Information Technology. With a deep passion for all things tech, Siva combines his technical expertise with a knack for writing informative and engaging content. Having worked in the IT industry for over 5 years, Siva has gained extensive knowledge in various domains, including cloud computing, cybersecurity, data management, artificial intelligence, and software development. His expertise extends to industry-leading technologies such as Microsoft Azure, AWS, MuleSoft, and more. Throughout his career, Siva has helped businesses of all sizes navigate the ever-evolving technology landscape.As a skilled writer, Siva has a knack for breaking down complex IT concepts into easily digestible content for readers of all backgrounds. His articles and blog posts are known for their clarity, accuracy, and practical insights. Siva's goal is to empower readers with the knowledge they need to make informed decisions and stay ahead in the rapidly advancing world of technology. When he's not writing or consulting, you can find Siva exploring the latest advancements in IT, experimenting with new technologies, or sharing his expertise through speaking engagements and webinars. He is committed to staying at the forefront of technological advancements and helping businesses harness the power of technology for their growth and success.
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